Founder of Open Food Chain — building trust from farm to fork — and Global Board Member of the World Agricultural Forum. With over 25 years of experience in AgTech and hands-on work across more than 50 countries, she has been at the forefront of digital innovation in agriculture. Her career spans leading roles at tech enterprises, Wageningen University, and the United Nations, advancing the use of data and technology to build more resilient food systems.
Upcoming Talks
29 May 2026
Building a traceability platform in a low UX maturity ecosystem demands ruthless focus on simplicity and evidence. This talk covers the journey from first pilots to multi-partner rollout. prioritising features, integrating IoT where it adds signal, and using experimentation to cut cognitive load across exploding channels (web, store, QR, conversational).
Outcomes:
- Run a “simplicity audit” to remove friction in onboarding, data entry and compliance workflows.
- Prioritise tech investment with an experimentation backlog tied to ROI and regulator risk.
- Integrate IoT/sensor data with clear validation rules and human-in-the-loop exceptions.
- Establish cross-org rituals (readiness checks, SLA milestones) that shrink cycle time from invite → active partner.