Marianne Ashton-Booth is Head of Product Design & Design Systems at ITV, where she leads design for Growth & E-commerce and oversees Mosaic, ITV’s cross-product design system. She focuses on creating consistent and scalable experiences that connect business goals with high quality user journeys across a complex digital portfolio.
Before ITV, Marianne spent nearly seven years at CNN, where she founded and led the Vossi design system and helped modernise cnn.com for millions of global readers. She has also advised major media brands, including the Evening Standard and Internasionale, on design systems and has taught and mentored at Norwich University of the Arts and the University of Lincoln. With roots in editorial and magazine design, Marianne brings a rare blend of systems thinking, storytelling and hands-on craft to large scale product organisations.
Upcoming Talks
28 May 2026
In complex enterprise environments like ITVX, building a design system isn’t just about components, it’s about bridging silos, aligning business priorities and balancing innovation with legacy constraints. Marianne Ashton-Booth shares how her team navigated multi-platform challenges, reduced resources and built cross-functional alignment to make design systems a driver of efficiency and discovery.
Key Takeaways:
- Practical strategies for gaining buy-in and resourcing a design system across a large enterprise.
- How to evolve from a feature factory to a discovery-led, research-driven culture.
- Approaches to scaling design systems across sixteen device platforms with varying capabilities.
- Frameworks to foster shared language between design, product and engineering teams.