UX writer by trade, psychologist by training, currently working as a Senior Content Designer at Zendesk. Experienced UX writing trainer, lecturer, and consultant. On a mission to inspire leadership and increase the impact of strategic content design. Instagram foodie and local culinary evangelist after hours… or perhaps during all hours—because who doesn’t love a delightful snack?
Upcoming Talks
UXDX Community: Scaling UX: Clear Content, Smart Testing 2025
2 September 2025
Not all designers love to write, but all designers can design with words.
In this talk, Kalina will show you how to stop reinventing the wheel and make content patterns a powerful part of your design system.
This workshop is based on my practice as a UX writing practitioner and content design trainer with more than 8 years of experience. Expect tried-and-true methods, reusable patterns (of course), and tips and tricks for your GPTs.