Jose Coronado is a performance-driven user experience, transformation, and innovation executive, passionate about creating products that engage users, generate revenue, and optimize performance. Leveraging his expertise in user experience, project leadership, and uniting global teams, he consistently delivers innovative solutions that drive profitability.
As a sought-after speaker at conferences and industry events, Jose frequently shares insights on topics such as user experience strategy, design thinking, mobile-first approaches, innovation, transformation, and global products. His written contributions further establish him as a thought leader in the field.
Jose’s career includes proven success in leading change management initiatives and developing innovative products that have significantly enhanced customer experiences. His expertise spans cloud computing, Software-as-a-Service (SaaS), and enterprise applications. Additionally, he is fully fluent in both English and Spanish, enabling him to connect with diverse audiences.
Jose Coronado is available for UX and digital strategy consulting, as well as speaking engagements focused on UX/design leadership and innovation. His expertise and forward-thinking approach make him an invaluable asset to any organization.
Upcoming Talks
In this session, Jose Coronado, an accomplished design leader and former Head of Strategic Planning and Operations at Target, will challenge traditional narratives about the relationship between business and design. Jose advocates for a shift from expecting businesses to "embrace design" to empowering design teams to embrace business. Drawing on lessons from his career, including building design teams from scratch and turning around underperforming ones, Jose will share actionable strategies for aligning design with business goals to drive measurable outcomes. This talk will inspire attendees to rethink how they articulate design's value and foster stronger cross-functional collaboration.
Key learnings:
- Practical strategies for aligning design teams with business objectives
- Overcoming challenges in building design teams and turning them into high-impact groups
- Approaches for fostering collaboration and breaking down silos between design and business partners

Head of Strategic Planning & Operations