Jose Coronado is a Design and Product Executive with over 25 years of experience as an in-house design leader. As an advisor, Jose partners with Chief Design Officers, helping them solve strategic questions and identify behavior changes to increase their effectiveness. He helps UX teams amplify their impact, and companies maximize the business value of investing in design. Throughout his career, Jose has built global teams from 0-1 and scaled large design organizations in Fortune 50 companies including JPMorgan and Target as well as leading consulting firms like McKinsey and Accenture.
Upcoming Talks
11 May 2026
Design leaders today are under pressure. You must prove impact, manage growth, scale, and operate with the clarity and maturity the business expects. Meanwhile, most design organizations are navigating constant change. You need to evolve your focus beyond the craft. In order to expand your influence within your organizations, you must showcase the impact design has in business and not the methods and processes you use. Jose Coronado will take participants through three areas of design leadership development to build a strong foundation of impact. Participants will learn frameworks that will help them develop their own playbook for the road ahead in their professional journeys.
The workshop is based on lessons learned from leading the transformation of in-house design teams to drive a change from tactical to strategic impact. The stories and the approaches Jose shares are based on his leadership journey and are supplemented by interviewing and working with emerging and established design leaders from around the world. You will have key takeaways for your own journey to advance your professional development and influence in your organizations.
Who is this workshop for?
Emerging and growing design leaders will learn in this workshop a flexible blueprint that you can apply for your own career development and it will also help you develop your team.
What you will learn:
- Expanding your influence in the organization
- Aligning your work with areas of strategic impact
- Articulating and promoting the impact of design in the organization
Design & Product Executive