Q&A Deep Dive: Making Change Stick in UX Leadership and Product Transformation

Transformation fails when new ways of working never make it into day-to-day behavior. In this Q&A deep dive, Ben Hewett and Paul Svoboda will help you explore what it really takes to make change stick, with plenty of space for you to ask direct questions and dig into the practical realities behind lasting transformation.

Ben will share the leadership perspective on growing and repositioning UX for greater influence, showing how teams can earn trust, prove value, and move from service providers to embedded product partners. Paul will bring a product-led transformation lens, showing how change can happen faster when it is built into tools, workflows, and adaptive systems instead of being talked about in endless meetings.

Together, they will unpack how you can move beyond alignment theater and create structures, behaviors, and systems that lead to better decisions, stronger collaboration, and lasting business impact. Come ready to raise the challenges you are facing in your own organization and get into the detail of what actually works.