Haydyn Phillips is an experienced senior leader in Product, UX and Applied Research, specialising in combining behavioral science and product thinking to drive impactful digital outcomes. Currently at AstraZeneca, he leads AI-enabled employee experience product strategy, scaling UX capabilities and implementing data-driven measurement frameworks to inform executive decision-making. Haydyn has a proven track record in building multidisciplinary teams, driving enterprise transformations, and optimising products and services across FinTech, BioTech, MedTech, and digital experience platforms.
Previously, Haydyn has led UX strategy and operations at AstraZeneca, Sage and TalkTalk, focusing on human-centered design in regulated environments and driving business agility. Known for his outcome-oriented leadership, Haydyn excels at guiding teams to create measurable value and navigate complex organisational challenges.