Haydyn Phillips is an experienced senior leader in Product, UX and Applied Research, specialising in combining behavioral science and product thinking to drive impactful digital outcomes. Currently at AstraZeneca, he leads AI-enabled employee experience product strategy, scaling UX capabilities and implementing data-driven measurement frameworks to inform executive decision-making. Haydyn has a proven track record in building multidisciplinary teams, driving enterprise transformations, and optimising products and services across FinTech, BioTech, MedTech, and digital experience platforms.
Previously, Haydyn has led UX strategy and operations at AstraZeneca, Sage and TalkTalk, focusing on human-centered design in regulated environments and driving business agility. Known for his outcome-oriented leadership, Haydyn excels at guiding teams to create measurable value and navigate complex organisational challenges.
Upcoming Talks
28 May 2026
Building an AI product from zero to one is hard in any context. It gets tougher when the technology, tooling and norms shift mid build. This session unpacks what it takes to orchestrate cross functional delivery when best practice is still being written, from aligning research, design, analytics and engineering, to deciding what “success” means when productivity metrics do not tell the full story. You will leave with a practical way to lead AI product work that drives enterprise change without forcing teams to start from scratch, plus a sharper view on how to experiment and fail with intent.
Outcomes:
- Build a 0 to 1 AI product plan that stays stable even as models, capabilities and constraints change.
- Orchestrate research, design, analytics and engineering around a shared AI context and a delivery rhythm that adapts as best practice evolves.
- Define and measure AI product impact beyond efficiency, using outcome signals that capture trust, quality, adoption and long term value.
- Design an intentional experimentation strategy, choosing where to take risk, where to avoid it and how to learn fast without creating enterprise chaos.