Gabriela is a dynamic product design leader and strategist with a decade-plus track record. From shaping digital products in NYC to steering Wolt's global B2B2C presence across 15+ markets, she brings a nuanced understanding to every project. Her forte lies in deciphering complex challenges, leveraging her experience in diverse environments—start-ups, scale-ups, corporate, and agency settings—to craft effective solutions. Gabriela's focus on the big picture ensures that she and her team consistently navigate and excel in the ever-evolving landscape of product design.
Past Talks
Tackling complex user experiences is hard. If teams don’t have a clear understanding of all the pieces of the puzzle, they might run the risk of questions and relationships surfacing when it’s too late in the game.
The double diamond design model and similar processes don’t give designers a clear path to transition from problem definition to solution design. There are still a lot of questions we should get answers to before jumping into ideating solutions. Understanding the problem is often not enough — having a better understanding of the tools and relationships in your system will allow for a clearer path to solutions.
Enter OOUX and ORCA, a design methodology that allows us to design solutions that align with users' mental models, for a more intuitive and holistic understanding of the product.