Design & Content Chapter Lead at Vodafone Ireland, with over a decade of experience leading digital transformation across web and mobile platforms. Fran specialises in UX research, content strategy, and design systems implementation. Fran champions design maturity and accessibility-first thinking, delivering measurable impact through data-driven insights and user-centred design. Fran is passionate about building collaborative design culture, facilitating discovery workshops, and exploring AI's potential to enhance both design processes and customer experiences.