Florian Froese
Florian Froese — Software Engineer at Adobe. Talks and sessions delivered at UXDX.
Software Engineer
Florian Froese is a Software Engineer at Adobe, based in Zurich/Basel, working on AI-native product development. He builds tools that let AI agents generate and prototype full websites from a prompt, with a broader interest in internal chatbots and MCP servers that bring AI into everyday engineering workflows. He speaks about how AI is changing the way software gets built — most recently at the Swiss Software Festival. Before Adobe, he was a researcher at IBM Research Zurich.
Past talks
2 talks · 1 eventPanel and audience discussion
A moderated discussion with both speakers and the audience, connecting the evening’s themes: how organisations structure knowledge so that people, teams and AI can find and use it.
Building Websites for Humans and AI
Large Language Models are changing how people discover and interact with the web. Increasingly, websites are not just consumed by humans — they are read, interpreted and acted upon by AI assistants and autonomous agents. This talk explores how to prepare websites for this new reality. Florian will cover structured content, semantic markup, emerging standards such as MCP and WebMCP, and modern web architectures that make websites easier for AI to understand and interact with. He will also explore how the same technologies enable generative websites, where experiences are dynamically composed for each visitor rather than authored as static pages. The result is a new way of thinking about the web: not just as pages for people, but as knowledge and capabilities that can be understood by both humans and AI.