Eugenio is an innovator in user research with over 20 years of experience helping the world’s most admired brands optimize their digital and product experiences. He has been both on the front lines of data collection mastering the tasks associated with executing successful user research projects and now directs an industry-leading team of talented and skilled researchers proficient in many methodologies including qualitative, quantitative, and mixed method approaches.
Eugenio is credited with creating the methodology that is used to conduct industry-specific competitive indices which have grown from a single report to over 10 releases spanning 5 different industries annually. Additionally, he has contributed heavily to the visible maturation of a more user-centered design approach for one of the world’s largest banking brands.
Eugenio, who is personally passionate about DEI, is one of the inventors of Key Lime’s Inclusivity IndexTM, and has successfully implemented this approach that helps identify research bias and to set inclusivity goals, throughout Key Lime as well as many clients.
18 May 2023
Are you building customer journey maps that give your organization what it really needs? How do you take the emotion out of it and identify your own blindspots? With time and budget restraints, how do you quickly determine which problems to focus on first? By the end of this hands-on session, you’ll have:
- A research-based scorecard to assess your existing journey maps
- Concrete tools to help you identify research bias and set inclusivity goals
- A system for creating journey maps that includes how to prioritize top opportunities to make smart decisions quickly
- Free enterprise access to Key Lime Interactive’s proprietary journey mapping software, JourneyTrack (3 weeks)