Duaa Gettani

Duaa Gettani — Senior UX Researcher at Whatsapp. Talks and sessions delivered at UXDX.

Duaa Gettani

Senior UX Researcher

Duaa is a Mixed methods UX Researcher with a background in academia. She enjoys complementing data through qualitative research methodologies to better understand human behavior. She is passionate about shaping products to reflect ALL users' needs.

Past talks

3 talks · 2 events

2023

UXDX USAMay 2023

Standardising UX: A Roadmap for Success

As companies' UX offerings mature, so too do the capabilities, offerings and value it can bring to the product team. In this session, Duaa explores the approach to building out the UX function at Square banking, demonstrating how to take control over the growth and interaction between other disciplines that ensures you maintain control over the process, build a better understanding and ultimately get the best outcome for all.

Duaa Gettani

2022

UXDX EMEAOct 2022

Empowering Researchers in Product Teams

As the value of high-quality research is being acknowledged in companies this is leading to researchers being placed within decentralised product teams. But how do you ensure that these people have the support that they need to be able to deliver effective research considering the breadth of skills and techniques required in modern research?

Value of UX

Good research can help avoid the most expensive risk in product development - building something that customers don't want. But everyone thinks their ideas are good so how do you convey the value of research? And when you get some funding how do you prove the benefits so that you can continue to invest in research?

Duaa Gettani