Duaa is a Mixed methods UX Researcher with a background in academia. She enjoys complementing data through qualitative research methodologies to better understand human behavior. She is passionate about shaping products to reflect ALL users' needs.
Upcoming Talks
UXDX Community: San Francisco 2025
26 February 2025
As organizations face growing pressure to deliver measurable impact, UX research must evolve to prove its value, adapt to democratized processes, and leverage AI to foster collaboration across teams. Join leaders from Uber, Sephora, and Square as they explore the challenges and opportunities shaping UX research in 2025. Key topics the panel will explore include;
- Discover how to effectively demonstrate the value of UX across teams, leveraging AI to align with business goals
- Explore the balance between democratizing UX research and maintaining high-quality insights
- Learn actionable strategies to foster collaboration between research, design, and product teams for impactful outcomes.
- Panel will be moderated by Optimal Workshop CEO Alex Burke.
Past Talks
17 May 2023
As companies' UX offerings mature, so too do the capabilities, offerings and value it can bring to the product team. In this session, Duaa explores the approach to building out the UX function at Square banking, demonstrating how to take control over the growth and interaction between other disciplines that ensures you maintain control over the process, build a better understanding and ultimately get the best outcome for all.
13 October 2022
As the value of high-quality research is being acknowledged in companies this is leading to researchers being placed within decentralised product teams. But how do you ensure that these people have the support that they need to be able to deliver effective research considering the breadth of skills and techniques required in modern research?
