Upcoming Talks
12 May 2025
In complex product ecosystems, as new products are developed, we commonly see issues with product sprawl. Acquisitions and product launches often outpace integrations and sunsets. As a result, product management and UX leaders have to manage products with overlapping or redundant functionality and goals.
This workshop will guide you through an evidence-based approach to journey mapping that aligns multiple data sources, clarifies user pathways, and addresses product sprawl. Join Dina Levitan and Holly Hester-Reilly to learn how you can apply these techniques to simplify your products and drive product consistency.
Key Takeaways:
Identify Key Drivers of Sprawl
- Learn how to recognize impacts of product sprawl, particularly in scenarios like acquisitions, tech migrations, or overlapping initiatives, and identify high-leverage areas to focus on.
Develop an Evidence-Based Journey Map
- Walk through the Product Science Group methodology for combining quantitative and qualitative insights to create a cohesive journey map that brings clarity to your products.
Reduce Complexity in Product Ecosystems
- Understand techniques for consolidating product experiences, drawing on case studies with clear results (e.g., reducing bug creation rates by 50%).
Build Stakeholder Alignment
- Discover how to use journey mapping to gain stakeholder buy-in and create unified goals across your team, supporting effective decision-making across the product lifecycle.
