David Sward

David Sward is Vice President of User Experience at Siemens, where he leads global UX strategy across a broad technology portfolio and drives the organisation’s shift toward design centric product development. He is an experienced UX executive with a long track record of building high performing, cross functional teams and embedding human centred methods into complex engineering environments.
Before joining Siemens, David held UX leadership roles at Hewlett Packard Enterprise, Cisco, and Symantec, directing organisations of more than 120 designers, researchers, and strategists across the US, Europe, and India. Earlier in his career at Intel, he helped establish human centred design as a core part of new product development and co-created the IT Business Value Program.
David has held academic appointments at Arizona State University and the National University of Ireland Maynooth, and is the author of Measuring the Business Value of Information Technology.