Ciera Raines

Ciera Raines

Senior User Experience Designer

IBM

IBM

As a Senior User Experience Designer working across IBM Sustainability Software solutions, Ciera leverages her keen ability to decipher complex new concepts and use cases and to rapidly iterate towards mature design patterns grounded in research and deep user empathy in her mission to drive innovation through rapid, asset driven work streams. She is passionate about building strong cross-functional relationships and encouraging fearless ideation to drive the very best outcomes.

Upcoming Talks

Enabling the Team

People love to chase what's shiny and new - but everything is a tradeoff. A new framework might solve some of your existing problems, but it might have unintended consequences. How do you know when it's worth the time and investment to switch, or whether it's safer to stick with what you know.

Amanda Gelb
Amanda Gelb

Research Manager & Area Lead

Asana

Asana
 
Ciera Raines
Ciera Raines

Senior User Experience Designer

IBM

IBM
 
Teresa Cain
Teresa Cain

Director, Product Management & UX Design

Trevipay

Trevipay
 
Ryan Leffel
Ryan Leffel

Head of Design

Priceline

Priceline
 

UXDX USA 2023

18 May 2023

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Workshop Ticket Only
Enabling the Team

In IBM Sustainability Software, Design, Product Management, and Engineering are casting vision for their products — together. Ciera has co-created and scaled a framework for product teams to identify and align around a common direction. Fondly referred to as “Tiger Teams”, these work streams have been running across IBM’s SSW business unit for the past two years. As a direct result of these work streams, teams are seeing improved results in the market, and improved relationships across disciplines. These work streams have helped build and re-imagine software suites in record time, integrated complex systems to offer seamless experiences, and delivered a robust set of shared services across multiple enterprise software suites.

In this workshop, Ciera will share the ups and downs and lessons learned from driving these highly specialized and diverse product teams as a creative and will teach you how you can lead multidisciplinary product leadership teams through rapid, intensive work streams. Tiger Teams will help you better set an innovative, collective vision for your portfolio.

Ciera will provide a step-by-step approach to building and leading these highly effective initiatives. You’ll walk out of this workshop with a proven framework for leading actionable vision-casting work streams.

Ciera Raines
Ciera Raines

Senior User Experience Designer

IBM

IBM