Chiara Pontiggia

Chiara Pontiggia

Module Leader - Cognitive and behavioural design

Scuola Politecnica di Design

Scuola Politecnica di Design

With a background in Human–Computer Interaction and Behavioural Science, Chiara has dedicated her entire career to design. Her work explores how complex technologies shape human decision-making, grounded in years of hands-on experience across R&D, product innovation, and digital transformation.

Based mostly in London, UK, Chiara has collaborated with organisations such as the BBC, the University of Cambridge, and Intel, where she contributed to early research on autonomous vehicles, drones, and service ecosystems. At Elsevier, she led design and AI innovation, guiding a multidisciplinary team of designers and researchers in developing tools that support scientists and academics.

Her recent work bridges design and cognitive science, focusing on how AI can enhance human judgment through trust, explainability, and transparency. Chiara’s research investigates how people interpret AI-generated medical diagnoses, providing valuable insights into human–machine collaboration.