Camila Lombana is a Strategic Designer who has worked as in the UX and Service Design field for over 6 years. With a background in Fine Arts and Media Informatics, she brings a holistic approach to client challenges, always bringing the value of user-centricity to any solution. She is currently working at the SAP AppHaus, a team which co-creates and brings innovation to customers in their digital transformation journey. In 2017 she helped scale the award-winning project "Impact Week" with the goal of teaching the value of innovation and prototyping in social innovation. Before this, she facilitated workshops in Ars Electronica to test experiences with wearable computers. In the last years she has concentrated in bringing human-centered research design to B2B scenarios with clients such as Audi, Nestle, Lufthansa, Museum Barberini.