Ather Nawaz is a Product Management Coach at Ørsted, a global leader in offshore wind energy, and a lecturer at Copenhagen Business School. He helps teams and organisations shift from feature factories to outcome-driven product practices. Ather brings a practical approach to aligning strategy, delivery, insights, and technology across the organisation. His work focuses on embedding continuous discovery and dynamic performance metrics at the product, portfolio, and operational levels. He has published research in UX and product development, with over 20 peer-reviewed articles bridging academic insight and industry practice.
Upcoming Talks
28 May 2026
When SAFe (or similar) adds layers without changing behaviours, teams ship more features but don’t move the needle. In this session, Ather and Aitor show how Ørsted is moving from static reporting and stakeholder “orders” to a live, transparent system that links day-to-day work with strategic outcomes.
Key learnings:
- Use the Decision Stack to link business goals to product outcomes and team-level execution, enabling clarity and strategic focus across the organisation.
- Replace static reports with live dashboards of products, portfolio and delivery performance.
- Design and operationalise adoption & satisfaction frameworks led by UX, tied to product decisions.
- Build a vertical “signal path” from developer metrics to leadership decisions, including practices for tackling cultural resistance to transparency.
- Balance product management time across strategy, delivery, insights and technology so product managers don’t over-index and only measure in on one quadrant.
