Ather Nawaz is a Product Management Coach at Ørsted, a global leader in offshore wind energy, and a lecturer at Copenhagen Business School. He helps teams and organisations shift from feature factories to outcome-driven product practices. Ather brings a practical approach to aligning strategy, delivery, insights, and technology across the organisation. His work focuses on embedding continuous discovery and dynamic performance metrics at the product, portfolio, and operational levels. He has published research in UX and product development, with over 20 peer-reviewed articles bridging academic insight and industry practice.
Upcoming Talks
28 May 2026
The wind industry has faced significant headwinds in recent months and years. Leaders are grappling with a major shift: IT cannot be treated as a separate function. The core focus of transformation is now to integrate technology much more tightly with the business.
In this session, Ather and Aitor will explore Ørsted’s design principles for integrating IT closer into the business. They will share learnings of working with organisational design, and journey toward building strong product management and product leadership practices. The talk highlights what it takes to collaborate, design and deliver real change under pressure.
Key learnings
- Design principles that scale IT integration into business without creating coordination debt
- Adoption mechanics: rituals, artifacts, and leadership behaviors that made the change stick
- Decision Stack in practice: turning strategy into trade-offs teams can execute
- Product leadership and management: balancing strategy, delivery, tech constraints and real-world insights
