Annmarie Kiddle

As the head of UX at The Financial Times, Annmarie is responsible for User experience design, across the organisation. She heads up a multi-talented team of UX designers responsible for designing the FT's digital experiences for our global audience as well as the internal systems and tools used by the business and editorial teams.
Annmarie joined The Financial Times in September 2016 after a lifetime at digital agencies such as Digitas LBi and Agency.com helping companies such as British Airways, BT, Lloyds bank, Avis, Dulux and Marks & Spencer transform digitally and innovate their services for the complex needs and behaviours of the modern customer.
Passionate as ever about user centered design and putting yourself in the users shoes at every step of the creative process, Annmarie believes empathy is at the heart of creating a great customer experience.