Andra Bond
Andra Bond — Director of CX Discovery and Experimentation at Electronic Arts (EA). Talks and sessions delivered at UXDX.
Director of CX Discovery and Experimentation
Andra Bond is a product and experience leader who specialises in the space where strategy, systems and user insight intersect. As Director of CX Discovery and Experimentation at Electronic Arts, she shapes experience vision across products, guiding research, rapid prototyping and data driven insight to help teams make smarter, faster decisions. Her work aligns cross functional groups around opportunities that improve player experience while driving measurable business outcomes.
Across nearly a decade at EA, Andra has led service design, product innovation and UX research teams, built platform level capabilities and scaled customer experience systems used by millions. Her earlier career in product management at Apple, Experiment Engine and Anderson Press refined her ability to turn complex problems into clear roadmaps and scalable tools.
Past talks
2 talks · 1 event
How EA Moved from Shipping Features to Shaping Journeys
Electronic Arts is working to shift from product-centric roadmaps to more experience-led journeys. In this session, Andra Bond and Olivia Lucas will share how tools like the Experience Atlas and evolution mapping help their team keep the customer at the center of the work, create shared understanding across teams, and carry that alignment through delivery. They will walk through how EA frames broad business asks in terms of real customer needs, uses journey-level signals to better understand problem spaces, and turns future-state visions into complete iterative solutions that can actually be built across multiple teams. The session will offer practical examples and honest lessons from working in a large, complex organization where clarity, coordination, and value can easily get lost. Key Learnings - Frame problems faster by grounding broad business requests in real customer needs - Understand the role of journey-level signals in shaping and sizing problem spaces - See how EA moves from future-state vision to iterative, complete solutions - Learn how to preserve value creation across multiple teams during delivery
SOLD OUT: Who Should Be Nervous in the Age of AI? Opening Night Offsite
Join us for an informal opening evening hosted at Figma’s office, just a short distance from the main venue. This offsite session is designed for those arriving early, based locally, or looking for a more relaxed way to kick things off before the main event begins. Expect drinks, conversation, and a provocative discussion to set the tone for the days ahead. Note We cannot accommodate everyone from the event so only available to those who register in advance. We have been here before. We have lived through waves of euphoria and dismay. First the computer. Then the web. Then mobile. Each time we believed everything was changing. Each time shallow practice was exposed. Now AI is not coming. It is here. It drafts. It prototypes. It codes. It researches. It collapses handoffs. It accelerates output. It also accelerates mediocrity. So who should be nervous? This opening session revisits the role of the whole product team in an AI world, not from hype, but from history and fundamentals. It argues that this is not the end of design, product, or engineering. But it is the end of surface-level competence. Drawing from past technology shifts and a return to hands-on learning in AI, machine learning and data science, this session explores and debates what actually survives disruption. Agenda: - 5:30 PM Registration opens; reception F&B open - 6:15 PM Welcome - 7:50 PM Networking and F&B - 8:30 PM Close Our panelists will discuss: - Why every discipline in product development is exposed by AI, not just Design - Why shallow generalism and narrow specialism are both fragile in 2026 - How will team structures and ways of working change - What “depth” really means when AI can generate output instantly - The unique perspective Design brings when systems become intelligent, not just interactive - How to think about generalist vs specialist in a world where AI fills skill gaps but cannot replace judgment - What skills, mindsets and fundamentals will compound rather than decay This will be followed by an open forum, giving everyone in the room a chance to speak candidly with the speakers about their hopes, concerns, and open questions in this space. Location: Figma: 33 W 23 St, New York, NY 10010
