Andra Bond is a product and experience leader who specialises in the space where strategy, systems and user insight intersect. As Director of CX Discovery and Experimentation at Electronic Arts, she shapes experience vision across products, guiding research, rapid prototyping and data driven insight to help teams make smarter, faster decisions. Her work aligns cross functional groups around opportunities that improve player experience while driving measurable business outcomes.
Across nearly a decade at EA, Andra has led service design, product innovation and UX research teams, built platform level capabilities and scaled customer experience systems used by millions. Her earlier career in product management at Apple, Experiment Engine and Anderson Press refined her ability to turn complex problems into clear roadmaps and scalable tools.
Upcoming Talks
12 May 2026
Electronic Arts transformed its product-centric roadmaps into experience journeys with the Experience Atlas, a measurement and orchestration framework aligning design, research, data science and operations. In this session, Andra Bond shares how “evolution mapping” helped EA coordinate across teams, unblock delivery and elevate customer experiences in identity, loyalty and support. Expect candid insights, real examples and actionable frameworks you can apply in your own organisation.
Key Learnings:
- Mapping an end-to-end Experience Atlas and defining measurable journey start and stop points
- Running evolution mapping sessions that align design, product and operations on shared outcomes
- Building cross-functional measurement models linking experience KPIs to business goals
- Preparing operations and resources in parallel with product delivery to prevent launch friction