Alex Wilson

Alex Wilson

VP, Senior Design System Engineering Manager

T. Rowe Price

T. Rowe Price

Alex Wilson is a thought leader in the Design Systems space, specializing in growth strategy, scalable engineering patterns, and fostering team innovation and culture. His insights and expertise have been featured on podcasts such as The Design Systems Podcast, Design Leader Insights Podcast, and Product for Product Podcast and at events like Knapsack’s Design System Leadership Summit, UXDX, and Storybook Day.
Alex holds a Bachelor of Science in Computer Science from Towson University and a Master of Business Administration from Loyola University Maryland. His academic experience is complemented by his depth of knowledge of modern UI development practices and architecture.
Currently serving as VP and Senior Engineering Manager at T. Rowe Price, Alex spearheads the development of the Beacon Design System. Under his leadership, the design system has been embraced by teams throughout the firm. Alex and his team have fostered vibrant communities around its usage, contributing to positive and significant organizational change.

Past Talks

Continuous Delivery
Main Stage

The scope of a design system extends beyond typical project boundaries, often posing challenges in determining strategic focal points. Explore how T. Rowe Price's design system organization rapidly evolved into multiple teams within three years, driven by a business-centric mindset. Alex outlines the essential business functions related to managing a design system that go beyond design and technology, including marketing, finance, business development, and more. By strategically applying pressure to each of these areas in response to the dynamic business environment, they have not only increased the adoption of their design system but have also established it as an essential element in the firm’s overall strategy. Whether operating within a small business or a large enterprise, gain valuable insights to fortify your design system with the necessary business functions it needs to thrive.

Alex Wilson
Alex Wilson

@CodeByAlex

VP, Senior Design System Engineering Manager

T. Rowe Price

T. Rowe Price
 
Enabling the Team
Main Stage

People love to chase what's shiny and new - but everything is a tradeoff. A new framework might solve some of your existing problems, but it might have unintended consequences. How do you know when it's worth the time and investment to switch, or whether it's safer to stick with what you know.

Amanda Gelb
Amanda Gelb

Research Manager & Area Lead

Asana

Asana
 
Ryan Leffel
Ryan Leffel

Head of Design

Priceline

Priceline
 
Teresa Cain
Teresa Cain

Director, Product Management & UX Design

Trevipay

Trevipay
 
Alex Wilson
Alex Wilson

@CodeByAlex

VP, Senior Design System Engineering Manager

T. Rowe Price

T. Rowe Price
 
Continuous Delivery
Main Stage

Are you searching for ways to ensure your design system stays relevant in the ever-changing digital landscape? Join T. Rowe Price's Beacon Engineering Lead as they share their insight on building a design system using a web standards-first approach.

  • Discover the reasons behind their decision to pivot away from developing for multiple frameworks used at the firm and towards a more streamlined solution.
  • Learn how utilizing browser standards such as web components, CSS variables, and more have helped increase throughput, consistency, and accessibility.
  • Don't miss this opportunity to gain valuable insights and strategies for creating a design system that remains adaptable while providing delightful customer and developer experiences.
Alex Wilson
Alex Wilson

@CodeByAlex

VP, Senior Design System Engineering Manager

T. Rowe Price

T. Rowe Price