Alex Race
Alex Race — Head of Digital Customer Portfolio at A.P Moller-Maersk. Talks and sessions delivered at UXDX.
Head of Digital Customer Portfolio
Alex Race is Senior Engineering Manager of the Digital Customer Portfolio at A.P. Moller - Maersk (Maersk). Under the brand APM Terminals, Maersk operates one of the most comprehensive marine container terminals networks in the world, operating 76 terminals across 36 countries and growing. For 20 years Alex enjoyed a career in Human-Centred Design, starting as a mobile phone designer at Nokia in 2001, before going on to lead UX and Design teams across a range of industries.
Past talks
2 talks · 1 event
Balancing Business, User and Product Priorities
A lot of organisations are business centric - focusing on profit and revenue. But that isn't how customers think - they care about the jobs they are trying to do and the problems they are facing. In this panel, we will discuss the techniques people use to balance different needs and demands of stakeholders at all levels of product development.
Off-Piste UX
On June 27th 2017, Maersk's entire IT infrastructure was almost destroyed in the NotPetya Cyber Attack. Hear how this journey pivoted Alex's career and allowed him to redirect the digital product strategy. He will take the audience through the steps of how he: -Put User Experience at the heart of everything that is built, whether it be a server, firewall, a beautifully-crafted design system, or a set of email templates. \- How User Experience became everybody's responsibility \- How they strengthened their systems to withstand future threats