Aitor Gómez Matías is Senior Transformation Lead at Ørsted, a global leader in offshore wind energy, and a certified leadership coach and facilitator. He spent over a decade at Danfoss A/S developing and shaping products through their full lifecycle, an experience that taught him how the design and culture of an organization deeply shape the quality and success of the products it creates. Today, he helps teams and leaders connect strategy, delivery, and performance through practical systems that balance outcomes, learning, and sustainability. Aitor is motivated by helping people and organizations become more conscious, and from that awareness, take action that supports long-term success. He applies a blend of experience, coaching, and hosting spaces to unlock collective intelligence.
Born and raised in Spain, he currently resides in Sønderborg, Denmark with his girlfriend and two daughters.
Upcoming Talks
28 May 2026
When SAFe (or similar) adds layers without changing behaviours, teams ship more features but don’t move the needle. In this session, Ather and Aitor show how Ørsted is moving from static reporting and stakeholder “orders” to a live, transparent system that links day-to-day work with strategic outcomes.
Key learnings:
- Use the Decision Stack to link business goals to product outcomes and team-level execution, enabling clarity and strategic focus across the organisation.
- Replace static reports with live dashboards of products, portfolio and delivery performance.
- Design and operationalise adoption & satisfaction frameworks led by UX, tied to product decisions.
- Build a vertical “signal path” from developer metrics to leadership decisions, including practices for tackling cultural resistance to transparency.
- Balance product management time across strategy, delivery, insights and technology so product managers don’t over-index and only measure in on one quadrant.
