Aitor Gómez Matías is Senior Transformation Lead at Ørsted, a global leader in offshore wind energy, and a certified leadership coach and facilitator. He spent over a decade at Danfoss A/S developing and shaping products through their full lifecycle, an experience that taught him how the design and culture of an organization deeply shape the quality and success of the products it creates. Today, he helps teams and leaders connect strategy, delivery, and performance through practical systems that balance outcomes, learning, and sustainability. Aitor is motivated by helping people and organizations become more conscious, and from that awareness, take action that supports long-term success. He applies a blend of experience, coaching, and hosting spaces to unlock collective intelligence.
Born and raised in Spain, he currently resides in Sønderborg, Denmark with his girlfriend and two daughters.
Upcoming Talks
28 May 2026
The wind industry has faced significant headwinds in recent months and years. Leaders are grappling with a major shift: IT cannot be treated as a separate function. The core focus of transformation is now to integrate technology much more tightly with the business.
In this session, Ather and Aitor will explore Ørsted’s design principles for integrating IT closer into the business. They will share learnings of working with organisational design, and journey toward building strong product management and product leadership practices. The talk highlights what it takes to collaborate, design and deliver real change under pressure.
Key learnings
- Design principles that scale IT integration into business without creating coordination debt
- Adoption mechanics: rituals, artifacts, and leadership behaviors that made the change stick
- Decision Stack in practice: turning strategy into trade-offs teams can execute
- Product leadership and management: balancing strategy, delivery, tech constraints and real-world insights
