UXDX Community:USA Online Series

When a company reorganization happened and I saw myself working for Edge Shopping, I've never imagined that we would build a product from 0 to over 10M users. In this talk, I will share the story of our live product on Edge, our limitations and how we overcame them, our insights with user research and how we applied them, learnings and next steps.

As we are in a global market, there’s more to winning over international audiences than just translating text into another language or simply updating UI components. Localizing your user experience design is about adapting international products for a specific region to create relevant and appropriate experiences for users. With experience in UX/UI design and visual design for the global audience, Shantelle Liu will share the matters, the definition, and the best practice of localizing user experience design.