UXDX Community:Attention, Trust and Intelligent Brand Experiences

Julianna Goodman explores how the brain filters information in a world of endless content, and how neuroscience and emotion can be used to design clearer, more intuitive, and more trustworthy digital experiences with AI playing a supportive, human-centered role.

What happens when the “user” isn’t always human? As AI agents become active participants in workflows from copilots and auto taggers to decision assistants, product teams are facing a major shift: we’re no longer just building for people, we’re building with agents in mind too.

This talk explores the implications of designing products that support both humans and AI agents as active users. We'll dive into real world examples where agents consume interfaces, trigger workflows, summarize content, or act on behalf of humans and what this means for UX design, team collaboration, onboarding, feedback loops, and product metrics.

Attendees will leave with new mental models and frameworks to:

1. Design for dual audiences (human + agent)

2. Embed agent aware UX into product roadmaps

3. Anticipate and test agent behaviors in product feedback cycles