UXDX Community:Mastering Design and Market Dynamics

Join me on an exhilarating journey as we unlock the secrets to turning your product vision into a resounding victory in the market. In this captivating session, we'll delve into the adventures of uncovering those elusive customer needs that hold the key to success. Discover strategies and actionable insights that will empower you to conquer the market with a product that truly resonates. Get ready to embark on an epic quest, where vision meets victory and you emerge as the true champion of customer satisfaction!

In a company operating in agile quarterly cycles, the term "Vision" can be intimidating. Despite the value of rapid, feature-focused growth at Wise, we faced challenges due to our legacy systems. Our past solutions didn't scale for the future. In this talk, I'll reveal how we made room for vision work, driving strategy and alignment in an autonomous setting while accelerating delivery. I'll take you behind the scenes of a recent Wise project, demonstrating how to use design vision to navigate tough conversations, align stakeholders, and inspire teams. Discover our approach to breaking down and delivering impactful features to customers every quarter while keeping our future in sight.

What can jazz teach us about designing software? This talk explores how jazz musicians improvise, collaborate, and improve their craft and how it can be applied to becoming a better designer.