UXDX Community:EMEA Online Series

How do you validate your design choices and UI/UX ideas? Everyone has a different approach, but they all share one problem: it's difficult, time-consuming and often expensive to validate your designs. This leads to a big problem of designers and agencies delivering untested work based on their experience and intuition alone, often leading to more significant costs and inefficiencies in the future.

Sometimes, it can be difficult to gain direct access to users to conduct research. Other times, you're not even sure what problem to address. Fortunately, there are many internal and external sources of getting valuable feedback that can help you narrow down your research focus, formulate hypotheses, or even make product decisions.

By the end of this talk, you will have identified at least 4 of these sources, and learnt what to keep in mind and what mistakes to avoid when using the sources.

You should attend this talk if you are:
A sole UXer with limited research budget
A beginner UX Researcher who is looking to learn how to identify research problems
A PM who would like to become more user centred

Sergey Krasotin is a co-founder & design director of Humbleteam, a design agency that helps startups and enterprises design and reinvent digital products. The agency’s clients (including numerous YC's alumni) have raised over $1B on the strength of products produced by the team. Also, Sergey is mentoring startups at Techstars, Seedсamp, IBM and other accelerators.

His expertise lies in the intersection of design and startup management, allowing Sergey to pinpoint the product’s strengths quickly and effectively analyse the strategies for both up-and-coming teams and corporations like NASA, Google, Royal Caribbean, and Renault.