UXDX Community:Dublin

Driving change within an organisation, no matter how big or small can be difficult. Oftentimes it's not just about a bottom up or top down approach. You need to understand the emotions and behaviours that trigger action and win over change.

As the Head of Product Design at Viasat, Pascal Marsh specialises in developing user-centric design solutions to improve customer satisfaction & experience, brand awareness and profitability.

Pascal's presentation is focused on the process of turning a product into a vision, which includes empathy, defining, ideating, prototyping and testing.

David is the Head of Engineering at Zalando, he's been working in the software industry for over 30 years, and building leading development teams for 15 years.
David thinks the biggest question facing us today, is how we create great work environments where people are motivated and committed to solving today's complex problems.
At UXDX Dublin, David takes the audience through human motivation, controlled motivation vs autonomous motivation and the performance outcomes form each.

In this talk Pritish Krishna Panda, UX designer at Blueface talks about Telecoms company Blueface and the growth of UX within the product team, with a current ratio of 1 designer for every 5 engineers.

Aleksandra has built her way up to being a leading Project Manager in NetGuru. Her years of experience led her to understand how things get lost in translation, which is what she spoke about at UXDX Dublin on May 23rd.
Ensuring that UX is not lost in translation means that you don't need to return to the design phase later in the product cycle, saving time and money.
Aleksandra takes us through a specific design handover process that she recommends. The key to a successful handover is empathy.

What is complexity?
• History of complexity ( Backend, Backend to frontend, Frontend and back again )
• Microservices curse ( how the frontend start aggregating )
• GraphQL aggregating
• Microfrontends approach ( break down complexity )
• Serverless to rescue ( reduce complexity )

Natalia and Fabio will share their story of how the HBC DevOps culture and mindset evolved. Follow their journey from moving to a distributed microservice architecture to enable simple, quick and frequent production roll-outs, through phased deployments to dark and live canary nodes, to a radical 'no staging environment' approach. Hear about the benefits and caveats they've experienced along the way.

As the CTO of NewsWhip, a social discovery and content analytics platform, Andrew has led a number of product launches and has been involved in building a team from 2 to 60.
In his presentation, Andrew discusses everything around product launches. He highlights reducing risk by doing a pre-mortem and challenging assumptions.