UXDX Community:India

With millions of users throughout India, how did Meesho establish a strong foothold in the region against the eCommerce giants?
In this session, Rajeev will talk through how the product teams at Meesho established a user-centric culture within their product strategies that has allowed the team to create localised approaches that builds loyalty with their users.

Have you ever faced problems in collaborating with designers while developing your product? Do you feel there are technical feasibility challenges in the implementation of the UX Designs when you start to code? As designers, do you think your designs are sometimes facing scalability problems when the project undergoes multiple iterations over time?
If you have said, YES to the above questions, I have an interesting talk to share with you on how we can collaborate between designers, developers, and product owners in an Agile environment to ensure that we are delivering customer value.
Through this talk, we will learn how we can include design sprints as spikes in development to build scalable software products.

Today, majority of the world’s most valuable companies by market capitalization are platform companies; like Facebook, Amazon, Google & Microsoft. These companies started off with a great product by claiming a substantial mass of customers and providing enough value for all the stakeholders of the ecosystem by optimizing the network effects, focusing on core exchange, and leveraging the drivers of platform growth.
In this session, Jay will talk through some core factors, key strategies and business models which can enable your organization successfully transition from a product mindset to a platform mindset.