What Teams Need to Get Right When Designing with AI

As AI becomes embedded in product experiences, teams need to think beyond prompts, features, and automation. The real challenge is helping AI-driven systems understand the messy reality of human behaviour: intent, emotion, ambiguity, context, and trust. In this session, Richard Dalton explores how design can help teams build AI experiences that are not just technically impressive, but useful, understandable, and aligned with real human needs.

Attendees will learn how to:

• Spot where AI experiences can lose human context, and how design can help teams catch those gaps earlier.
• Translate user needs, behaviours, and intent into clearer inputs for AI-powered products and services.
• Build more effective collaboration between design, product, and technology teams when shaping AI experiences.