What does it really take to collaborate within cross-functional teams?

Sena, trained as a cultural anthropologist, connects the dots between user needs, stakeholder demands, business goals, and technical possibilities to build the right product or service and build it right. In this talk, she’ll explore practical strategies and actionable frameworks inspired by service design and systems engineering to break down silos, align priorities, and foster true collaboration—enabling cross-functional teams to deliver solutions that are innovative, scalable, and meet both user and business needs.