Sena A Aydin Bergfalk PHD

Sena A Aydin Bergfalk PHD — Senior Service Designer at Manychat. Talks and sessions delivered at UXDX.

Sena A Aydin Bergfalk PHD

Senior Service Designer

Sena Aydin Bergfalk is a product researcher and service designer based in Barcelona. Trained as a cultural anthropologist, she helps teams build products that serve user and organizational goals simultaneously, with design and people-centered inquiry as the essential bridge between them. She is currently a Senior Service Designer at Manychat.

Past talks

1 talk · 1 event

2025

UXDX Community: BarcelonaJan 2025

Talk

What does it really take to collaborate within cross-functional teams?

Sena, trained as a cultural anthropologist, connects the dots between user needs, stakeholder demands, business goals, and technical possibilities to build the right product or service and build it right. In this talk, she’ll explore practical strategies and actionable frameworks inspired by service design and systems engineering to break down silos, align priorities, and foster true collaboration—enabling cross-functional teams to deliver solutions that are innovative, scalable, and meet both user and business needs.

Sena A Aydin Bergfalk PHD