The Strategic UX Advocate: Driving Influence through Clarity and Metrics

Are you tired of fighting for a "seat at the table" only to be asked to "just make it pretty"?

Join Lina Reynolds, Lead UX Strategist, for a tactical deep dive into how UX professionals can transform from order-takers into strategic partners. Drawing from her 10+ years of experience and her recent panel at UXCON '25, Lina will share how she used Clarity and Metrics to lead high-impact projects at Ford Credit, including a dealer application that achieved a record-breaking 82 NPS.