Establishing a User Centered Design Culture Throughout the Organization
12:20 PM - 12:50 PM (UTC) - Main Stage
A user-centered approach for product teams should be a procedure deeply rooted in the organizational culture. However this is not the case in a lot of organisations with siloed teams and departments who struggle to structurally shift an organization’s value to the users.
Moderated by Richard Dalton, this panel outlines how to create and sustain a user-centered culture within a team and extend that throughout the organisation.