Rapid UX Research: Techniques for insightful results fast

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Rapid UX Research: Techniques for insightful results fast

Continuous Discovery

Research teams often need to deliver meaningful insights, fast. How do you conduct impactful user research in a short period of time? Rapid research is powered by thoughtfully planned iterative research sprints with your target user profiles.
Using case studies as practical examples, Joanne and Toni will walk you through how to plan and conduct a rapid research program using two specific methodologies; Screenshot Click Tests and Unmoderated Usability Tests (for prototypes and live sites) versus light interviews.
This highly interactive workshop will provide you with the tools you need to put into practice thoroughly planned, insightful research to kick off your rapid research program. If it’s part of your job to ensure your product team gets the insights they need to make design and development decisions fast, then this is the workshop for you. Joanne and Toni will show how you can;

  • Turn around research in one week – and at scale - what tools, people, and processes you need
  • Focus on customer profiles with the greatest return on insight
  • Establish strong templates and briefing guidelines
Joanne Martin

Joanne Martin, Director, UX Research Partner - Healthcare,UserZoom

Toni Allen

Toni Allen, Director, Research Partner - Financial Services, Media & Tech,UserZoom