Machine Translation and AI's impact on content in products

Stefania, former Head of UX Content at Glovo, will explore the intersection of localization and engineering in scaling a global platform. She will highlight how she leveraged advanced engineering solutions, including machine translation systems, to tackle the complexities of entering linguistically diverse markets while at Fedex, Booking, and Glovo. It's extremely important to have close collaboration between engineering, UX, and content teams to build robust pipelines that automate localization workflows, ensure quality at scale, and maintain agile product development cycles. Lastly, she will share strategies for integrating localization tooling into the broader engineering architecture.