Bridging Discovery and Delivery: Automating User Feedback within the Release Lifecycle

In many organizations, user discovery ends where development begins. Teams ship based on static specifications, only to realize weeks after a full release that the feature missed the mark. At monday.com, we flipped this model by building an "Alpha Pipeline" that turns the delivery process into a continuous discovery engine.

The process starts before the feature is even ready: we use automated, in-product hooks to build a "waiting list" of highly engaged users who explicitely want the solution we are building. Once we start the initial release, we have an immediate, high-intent audience ready to provide feedback. This system creates a zero-distance loop between real users and the cross-functional team: PMs, designers, and developers alike. This session covers the case study of how we moved from "guessing and shipping" to a model of validated delivery, ensuring that engineering effort is backed by proven user demand and real-time evidence.