Irad Cohen

Irad Cohen — Tech Lead at monday.com. Talks and sessions delivered at UXDX.

Irad Cohen

Tech Lead

Irad Cohen is a Tech Lead at monday CRM and a long time builder who’s been coding for fun for 25 years and professionally for 11+ of them. He previously co founded Renbizz, where he helped brands and retailers add product rentals to e commerce, while shaping an engineering culture built on product thinking, end to end ownership, and clear communication. Irad cares deeply about building the right things, not just shipping code, and brings a practical, fun, team first approach to leading engineers and delivering real customer impact.

Past talks

1 talk · 1 event

2026

UXDX Community: Validated Delivery: Platform Research and Automated User FeedbackJun 2026

Bridging Discovery and Delivery: Automating User Feedback within the Release Lifecycle

In many organizations, user discovery ends where development begins. Teams ship based on static specifications, only to realize weeks after a full release that the feature missed the mark. At monday.com, we flipped this model by building an "Alpha Pipeline" that turns the delivery process into a continuous discovery engine. The process starts before the feature is even ready: we use automated, in-product hooks to build a "waiting list" of highly engaged users who explicitely want the solution we are building. Once we start the initial release, we have an immediate, high-intent audience ready to provide feedback. This system creates a zero-distance loop between real users and the cross-functional team: PMs, designers, and developers alike. This session covers the case study of how we moved from "guessing and shipping" to a model of validated delivery, ensuring that engineering effort is backed by proven user demand and real-time evidence.

Irad Cohen