Tom Alterman

Tom Alterman

Director of Product Management

Asana

Asana

Tom is passionate about using technology to solve the hard problems in the world for the people who need it most. Most recently, he's been helping to digitize the construction industry as VP of Product at StructionSite. He’s spent the last 10 years leading teams to design and build great products with strong customer empathy, lean development processes, and clear business impact. He's also a product coach and early stage startup advisor.

Upcoming Talks

Continuous Design

Building new products is hard and relies on the lean approach of fast experimentation and learning from failures. This is great in consumer products but how can you do this when working on mission critical solutions that can never be allowed to fail? What if you’re building tools for industries where people’s lives are put at risk if your product doesn’t work correctly the first time?
In this session Tom will talk through the challenges that the team at PlanGrid faced when launching a new product where failure isn't an option. Learn how a lean cross-functional team explored, built and started to earn multi-million dollars in revenue in a matter of months

Tom Alterman
Tom Alterman

Director of Product Management

Asana

Asana
 

Past Talks

Continuous Design

From scaling agile, to building an aligned leadership direction, knowing where to start when establishing design practices is one of the most daunting tasks.
This panel will give insight from key executives on their successes and obstacles hit along the way like;

  • Why it’s easier in some environments to succeed than in others
  • Design as a culture and not just a role: Creating user-centric thinking throughout the organisation
  • How to put design practices in place: From continuous user testing, user journeys and measuring user behaviour
  • Improving the consistency of interfaces in a complex application landscape
  • Key ways to increase design maturity as an organization.
Jim Longo
Jim Longo

CoFounder

discuss.io

discuss.io
 
Baylie  Brenner-Bruzgis
Baylie Brenner-Bruzgis

Head of DesignOps

Twitch

Twitch
 
Lindsay  Norman
Lindsay Norman

VP of Design

Hinge

Hinge
 
Tom Alterman
Tom Alterman

Director of Product Management

Asana

Asana
 
Continuous Design

Building new products is hard and relies on the lean approach of fast experimentation and learning from failures. This is great in consumer products but how can you do this when working on mission critical solutions that can never be allowed to fail? What if you’re building tools for industries where people’s lives are put at risk if your product doesn’t work correctly the first time?
In this session Tom will talk through the challenges that the team at PlanGrid faced when launching a new product where failure isn't an option. Learn how a lean cross-functional team explored, built and started to earn multi-million dollars in revenue in a matter of months

Tom Alterman
Tom Alterman

Director of Product Management

Asana

Asana