Silvia Podestà

Silvia Podestà — Client Engineering Designer at IBM. Talks and sessions delivered at UXDX.

Silvia Podestà

Client Engineering Designer

I´m a strategic designer who helps clients define their challenges, pursuit opportunities and craft experiences that connect people in meaningful ways with their products, services, and brands.

Past talks

1 talk · 1 event

2023

UXDX Community: EMEA Online SeriesJan 2023

Value-based selling for the UX Centric Enterprise

What is it that sets value-based selling apart from traditional approaches to sales? A customer-centric explorative process, where value quantification and customer validation are at the core of each step. The focus is on holistic value-creation, with all parties benefiting - the customer, the end users, and the whole ecosystem of stakeholders This talk makes the case for the transformative role that value-based selling plays in UX-driven innovation projects. It explores its key principles and offers insights on how IBM Client Engineering Teams uniquely interpret and implement customer value practices.

Silvia Podestà