Ricardo Marquez
Ricardo Marquez — Senior Director Design at SAP. Talks and sessions delivered at UXDX.

Senior Director Design
Ricardo is an executive design leader with over two decades of experience in creating product solutions that solve user problems and often leverage AI to grow profitable businesses. Ricardo has led teams and UX organizations in the United States and Europe for Fortune 500 companies like Google, Intuit, and DocuSign. He is currently at SAP. Ricardo lives on the East Coast of the US with his family and dog Scout.
Past talks
4 talks · 3 eventsThe Impact of AI on Product Development
Join us for an insightful discussion on how AI is transforming the landscape of product development. In this session, the group will discuss the current state of AI in product development, its potential applications, and how it is changing the way businesses innovate. Discover how AI-powered tools are enabling faster and more accurate prototyping, testing, and analysis, and how they are helping companies create more personalized and targeted products. Don't miss out on this opportunity to learn from industry leaders and gain valuable insights on how AI can help take your product development to the next level.
Human-Centered Design in AI-Driven Product Development
In an era where AI and automation are revolutionizing product development, maintaining a focus on human needs and community values is more crucial than ever. Building on the success of his UXDX EMEA 2023 talk, Ricardo Marquez returns to delve deeper into practical approaches for integrating AI into product development without losing sight of the human aspect. This workshop offers product teams actionable insights and strategies to ensure their AI-driven projects remain inclusive, ethical, and genuinely beneficial to their intended users. Join Ricardo as he bridges the gap between rapid technological advancement and the essential human elements of product design. Through interactive exercises and expert guidance, learn how to navigate the challenges of AI integration while championing inclusivity, understanding, and community engagement in your product development process. Workshop Goals: - Equip product teams with the knowledge to identify and mitigate unintended consequences of AI integration. - Provide actionable strategies for maintaining a human-centered approach in AI-amplified product projects - Facilitate the development of project-specific action plans that incorporate inclusivity, data understanding, and broad scenario consideration. Participants will leave with a clear set of actions tailored to their current or upcoming projects, aimed at enhancing AI integration with a human-centered focus.





