Ricardo Marquez

Ricardo Marquez — Senior Director Design at SAP. Talks and sessions delivered at UXDX.

Ricardo Marquez

Ricardo Marquez

Senior Director Design

Ricardo is an executive design leader with over two decades of experience in creating product solutions that solve user problems and often leverage AI to grow profitable businesses. Ricardo has led teams and UX organizations in the United States and Europe for Fortune 500 companies like Google, Intuit, and DocuSign. He is currently at SAP. Ricardo lives on the East Coast of the US with his family and dog Scout.

Past talks

4 talks · 3 events
2024
UXDX USAMay 2024
Forum
Workshop

Human-Centered Design in AI-Driven Product Development

In an era where AI and automation are revolutionizing product development, maintaining a focus on human needs and community values is more crucial than ever. Building on the success of his UXDX EMEA 2023 talk, Ricardo Marquez returns to delve deeper into practical approaches for integrating AI into product development without losing sight of the human aspect. This workshop offers product teams actionable insights and strategies to ensure their AI-driven projects remain inclusive, ethical, and genuinely beneficial to their intended users. Join Ricardo as he bridges the gap between rapid technological advancement and the essential human elements of product design. Through interactive exercises and expert guidance, learn how to navigate the challenges of AI integration while championing inclusivity, understanding, and community engagement in your product development process. Workshop Goals: - Equip product teams with the knowledge to identify and mitigate unintended consequences of AI integration. - Provide actionable strategies for maintaining a human-centered approach in AI-amplified product projects - Facilitate the development of project-specific action plans that incorporate inclusivity, data understanding, and broad scenario consideration. Participants will leave with a clear set of actions tailored to their current or upcoming projects, aimed at enhancing AI integration with a human-centered focus.

2023