Laura McFadden

I'm dedicated to improving end-to-end experiences. I started my career
in marketing as a print designer and transitioned into a technical
role responsible for the design, front-end development and user
experience (UX). I had incredible opportunities crafting innovative
online experiences for consumers in e-commerce and finance, designed
interactive tools used globally and honed my user research skills. I
now use my expertise to build high-performing UX teams of information
architects, researchers, interaction and visual designers. Their
experiences are important too. I want them to have impactful
opportunities in their career so that they can help consumer,
businesses and fellow employees have positive experiences.