Kayleigh Mann
Kayleigh Mann — Senior UX Researcher at Expedia Group. Talks and sessions delivered at UXDX.
Senior UX Researcher
Kayleigh M. (she/her) is a Senior Mixed Methods UX Researcher in the Austin metro area, currently leading research at Expedia Group to uncover both what users do and why they do it. With an MS in Human Computer Interaction from DePaul and a BA in History and Anthropology plus a Certificate in Medical Humanities from Purdue, she brings a sharp human centered lens to complex products. Known for turning rigorous qual and quant insights into clear, engaging stories, Kayleigh helps teams move from questions to confident decisions.
Past talks
2 talks · 1 eventForum - The State of Change
After the talk, Kayleigh is joined on stage by Josh, Daniel, and Adam for a forum-style discussion where the room can steer. Bring your questions and strong opinions on how teams are iterating right now, what is genuinely speeding work up, where AI introduces risk or noise, and how roles and collaboration patterns are shifting as design, product, and engineering blur. Expect a candid, real-world conversation focused on techniques you can try, not theory.
Beyond Heuristics: Leveraging Simulated Users and Personas for Faster UX Testing Iterations
In this case study, we analyze the results from 20 usability tests and compare them to AI-powered simulated users and dynamic personas to assess the accuracy and limitations of using AI for rapid UX testing iterations. This study examines both the potential and constraints of AI-driven personas in UX research, offering insights into where they can complement, but not fully replace, traditional testing methods.In this case study, we analyze the results from 20 usability tests and compare them to AI-powered simulated users and dynamic personas to assess the accuracy and limitations of using AI for rapid UX testing iterations