Alex is a CEO with a proven track record in building high-performing teams and culture.
With a 20-year track record of growing and scaling businesses, he is committed to driving technical excellence, digital transformation, and world-class delivery. As a leader, he has built teams focused on people, culture, continuous improvement, and innovation to help drive growth.
Upcoming Talks
UXDX Community: San Francisco 2025
26 February 2025
As organizations face growing pressure to deliver measurable impact, UX research must evolve to prove its value, adapt to democratized processes, and leverage AI to foster collaboration across teams. Join leaders from Uber, Sephora, and Square as they explore the challenges and opportunities shaping UX research in 2025. Key topics the panel will explore include;
- Discover how to effectively demonstrate the value of UX across teams, leveraging AI to align with business goals
- Explore the balance between democratizing UX research and maintaining high-quality insights
- Learn actionable strategies to foster collaboration between research, design, and product teams for impactful outcomes.
- Panel will be moderated by Optimal Workshop CEO Alex Burke.
13 May 2025
Join Alex Burke as he interviews Daniela Jorge, Chief Design Officer at Capital One as she discusses the transformative journey of building world-class design organizations at some of the world's most iconic brands, including how today, design is helping drive meaningful value for both Capital One and its 100+ million customers. Daniela will share insights into aligning design initiatives with broader organizational strategies. This session will explore how design intersects with business-critical functions, ensuring a cohesive approach to product development and organizational growth that is customer-backed and grounded in business priorities.
Key Discussion Points:
Understanding the strategic role of design in product development
Aligning design initiatives with company-wide business goals
Leveraging UX and design to drive business transformation
Examples of successful design integration throughout Daniela's career and up to now - what’s worked and what hasn’t
Best practices for creating a unified design strategy that resonates across the organization
19 May 2025
As product leaders transition into executive roles, the shift isn’t just about strategy—it’s about redefining influence, decision-making, and impact at scale.
Join Alex Burke in conversation with Rhiannon White, CEO of Clue and former CPO, as she shares her journey from leading product to running the entire organization.
In this fireside chat, Rhiannon will explore how her perspective on product, leadership, and business outcomes has evolved, the unexpected challenges of stepping into the CEO role, and how product thinking shapes her approach to company-wide decision-making.
Whether you're a senior product leader eyeing the next step or curious about how product experience translates to broader leadership, this session will provide candid insights into navigating this career transition successfully.
Past Talks
10 October 2024
Should UX designers prioritise designing solutions for the ever-changing future (Design for Tomorrow) or focus on delivering practical solutions with immediate benefits (Design for Today)?
Practicality vs. Investment: Do the costs of deep futurism outweigh the potential benefits?
Agility vs. Vision: Can a long-term vision hinder an organization's ability to adapt to change?
