Alex is a CEO with a proven track record in building high-performing teams and culture.
With a 20-year track record of growing and scaling businesses, he is committed to driving technical excellence, digital transformation, and world-class delivery. As a leader, he has built teams focused on people, culture, continuous improvement, and innovation to help drive growth.
Upcoming Talks
UXDX Community: San Francisco 2025
25 February 2025
As organizations face growing pressure to deliver measurable impact, UX research must evolve to prove its value, adapt to democratized processes, and leverage AI to foster collaboration across teams. Join leaders from Uber, Sephora, and Square as they explore the challenges and opportunities shaping UX research in 2025. Key topics the panel will explore include;
- Discover how to effectively demonstrate the value of UX across teams, leveraging AI to align with business goals
- Explore the balance between democratizing UX research and maintaining high-quality insights
- Learn actionable strategies to foster collaboration between research, design, and product teams for impactful outcomes.
- Panel will be moderated by Optimal Workshop CEO Alex Burke.
Past Talks
10 October 2024
Should UX designers prioritise designing solutions for the ever-changing future (Design for Tomorrow) or focus on delivering practical solutions with immediate benefits (Design for Today)?
Practicality vs. Investment: Do the costs of deep futurism outweigh the potential benefits?
Agility vs. Vision: Can a long-term vision hinder an organization's ability to adapt to change?
