Why Product Should Own Your Customers' Business Objectives

Many product teams fail to realize they hold the key to ensuring customers achieve their business objectives, often leaving this responsibility solely to Customer Success. In this talk, I’ll explain why product leaders must take ownership of aligning the product with customer goals, integrating business outcomes into roadmaps, and enabling change. I’ll share the tools, strategies, and lessons we developed to bridge this gap—empowering product teams to drive measurable success for both customers and the business.