UX of AI: Designing for AI-Powered Experiences

AI is transforming how users interact with digital products, pushing product teams to adopt new strategies for designing AI-powered experiences. To stay ahead, teams must shift from traditional UX to intent-based interactions that enhance usability and engagement. But how do you make that transition?

In this hands-on, interactive workshop, we’ll explore Cognitive Design Frameworks—Momentum, an HTEC company’s approach to crafting intuitive AI-driven experiences. Through real-world case studies, we’ll examine AI implementations in digital products and uncover key lessons.

This workshop goes beyond understanding the UX of AI—it’s about leading with a human-centered design approach and applying these techniques to build better products. By stepping into users’ shoes, you’ll develop the skills, strategies, and mindset needed to design AI-driven experiences that feel natural, build trust, and deliver real value.