Every button placement, every default setting, every so-called “intuitive” design choice, none of it is neutral. UX isn’t just about usability; it’s about power. Who gets to decide what’s easy to use? Whose needs are prioritized? And who gets left behind?
In this eye-opening talk, we’ll uncover the hidden power struggles baked into everyday design decisions, from bias in AI interfaces to dark patterns that manipulate users. Through real-world examples, we’ll explore how UX can empower or exclude, liberate or control. Whether you’re a designer, developer, or decision-maker, you’ll walk away with a new perspective on your role in shaping a more ethical, inclusive digital world.
UX shapes society, let’s make sure it’s shaping a better one
